Known worldwide as NetEnt, this company has been providing online casino software and games since 1996. With a huge list of operators supplying and hosting their games, chances are the majority of the gambling world has tried at least one of their offerings. Their focus is to provide better gaming solutions to the market using cutting edge technology; enabling players to enjoy their entertainment experience. So, who exactly are Net Entertainment? And, what do they bring to the online gaming world? We’re going to take a look at everything from their history through to their business model. And even their games and operators.
NetEnt from The Beginning
The business was first founded in 1996, back when online gaming was still trying to find its way in the world. NetEnt was created from the heritage of one of the biggest land-based casino operators in Scandinavia, by a team that has 45 years experience in the industry. As one of the first companies to dip their toe in the online gaming world, it was important for the business to become pioneers. One of their first tasks was to create a gaming platform that was always one step ahead of the competition, which is where their CasinoModule comes in. With a mission to always provide cutting edge technology, NetEnt were one of the first to create their own platform and make it easier for operators to utilize their gaming system. It is their knowledge and decades of experience in the gaming industry that has won them a plethora of EGR B2B awards, four years in a row. NetEnt have a rich history of innovation and passion, ensuring that they have constantly brought new games to the market for nearly 20 years.
A trademark aspect of the Netentertainment company is their Better Gaming initiative. According to the business, this is their core business focus, and always will be. It is their mission to provide better graphics, better sound, better gameplay, and the best in mathematics. The business puts a lot of money and attention into their research and development team, to ensure that new games are released every month. A strict attention to detail is required throughout the whole process, where they make sure that everything from the imagery to the storytelling passes the test. Once a game has gone through the rigorous design and development phase, it will then be subjected to an internal test which lasts three months. This is followed by quality assurance, an independent review, and finally verification. Only once a game has gone through this whole cycle will it be released on their CasinoModule platform. As part of their Better Gaming promise, they also take into consideration the player lifetime value of each game. Their payouts are between 95-98% to ensure that customers continue playing and enjoy the experience. This is high payout for an online casino game software company, but they believe it leads to a higher ARPU (Average Revenue Per User). On top of this, NetEnt are dedicated to responsible and safe gaming. They have a class 4 license in Malta, which means they must provide player support and protection in accordance with the Global Gambling Guidance Group.
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Within NetEnt are several smaller companies, that operate under the brand name and are located around the world. Netentertainment has its key offices in Stockholm and Malta, although there are other offices in Alderney, Kiev and Gibraltar. In total there are over 500 employees who work for the NetEnt group, located in these offices around the globe. Per Eriksson has been the President and CEO of the business since 2012, after working for the Dustin Group and Dell EMC. Online gaming is big business, and casino gaming is thought to own around 21% of that market. According to NetEnt, their market share is 31% of the European online casino market. Their presence on the stock market and recent financial reports back up this statement. The business saw a strong start to the beginning of 2015, breaking previous records in both revenue and profit. In Q1 of this year they saw a revenue increase of 37.1% to over $30.8 million (£20.3 million). This brings their rolling 12 month revenue near on $110 million (nearly £73 million). Their stock prices and investors have seen a return of almost 150% over the last 12 months also.
CasinoModule and Games
NetEnt have created their own gaming system and platform, that allows operators to easily integrate games into their own websites. The CasinoModule also comes with a Back Office suite, that enables operators to manage their data, bonuses, profits and players. The Touch aspect of the CasinoModule also supports mobile and tablet casino games that have been optimized for touchscreens and built using HTML5. The Live Casino aspect gives operators the chance to run tournaments and provide a more land-based casino experience. Their gaming platform plays host to some of their most popular and innovative games, including Dracula, Blood Suckers, Gonzo’s Quest and Starburst. Netentertainment have also worked with various film and TV shows to create slots such as South Park and Alien. On top of their slots you’ll find table games, video poker and lottery style games.
Due to NetEnt controlling a large proportion of the online casino market, they have an extensive list of business partners and operators around the world. Below you’ll find the hundreds of operators that have NetEnt games on their site.