Bally Technologies was initially founded as Bally Manufacturing in 1932. It began manufacturing pinball and slot machines and over the years it expanded its business with casinos, video games, table-game products, iGaming solutions and many more. Bally’s history is actually a story of two companies and it’s as interesting as it can get.
Let’s start with Advanced Patent Technology, which was founded in 1968 by two entrepreneurs, Jack Solomon and Alvin Snapper. Back in the days, the company held numerous patents in fields like medicine and electronics and gained a lot of publicity for its ultrasonic technology. Only in 1979 did Advanced Patent decided to test its luck in the gaming industry. That’s when it acquired the United Coin Machine Company, which was at the time one of the biggest slot operators in Nevada. Over the years, the company changes its name many times in order to better reflect its business model. In 1995 Advanced Patent Technology, now named the Alliance Gaming Corporation acquires Bally Entertainment and further focuses on the gaming industry.
Bally Manufacturing, the company which was bought by Alliance, originally took its name for its very first game, the Ballyhoo. Based in Chicago, the company became a leader on the gaming market pretty fast and started developing gambling equipment. At the end of the 1970s, after gambling was legalized in Atlantic City, Bali entered the casino business and it opened the Park Place Casino & Hotel, one of the largest hotels on the boardwalk. In the 1980s, Bali began acquiring other businesses, like theme parks and health clubs. The Six Flags amusement park chain and the MGM Grand Hotel and Casino in Las Vegas are some of the biggest acquisitions of the company. In the 1990s, Bali started focusing more on its health division and the game-manufacturing segments of the company were sold to other businesses. After buying Bally, Alliance changes its name to Bally Technologies Inc. in 2006 and in 2014, Bally becomes a subsidiary of Scientific Games, a company that manufactures lottery and sports betting equipment.
Today, Bally Technologies offers a full selection of services, including: accounting, analytics, marketing, player tracking and more. Some of its customers include major casinos like Caesars Entertainment, Penn National Gaming, Foxwoods Resort Casino and other important names in the industry. Bally accounting systems are made to capture important data from floor transactions like cashless transfers, sweepstakes, jackpots and more. After gathering this data, Bally uses a powerful analytics system to provide a bird’s eye view of the gaming floor. Asides from these, Bally also comes up with player-centric marketing solutions that not only generate player loyalty and engagement, but also provide a fun and entertaining environment.
Bally is also the industry’s leading table game manufacturer and provides electronic tables like the Fusion and the i-Table, both top of the line product that make use of the latest technology. Bally also makes shufflers, ideal for games like Blackjack and Poker. Focused on speed and security, these shufflers will make every game engaging and fun. Some of Bally’s famous slot machines are based on famous TV shows and movies like F.R.I.E.N.D.S, Pawn Stars, Grease Pink Ladies and TITANIC. NASCAR, Michael Jackson: King of Pop and ZZ Top Live from Texas are also popular slot machines among the gambling community.
Over the years Bally has grown into one of the biggest manufacturers of gambling products. With countless of awards in its portfolio, Bally has proven time and time again that its business model relies on innovation and commitment to delivering outstanding products. With over 80 years of experience with gaming technology, Bally is here to stay. Who know what the future will bring and how Bully will further revolutionize the industry?